The EU moves to kill infinite scrolling

The European Commission is for the first time tackling the addictiveness of social media in a fight against TikTok that may set new design standards for the world’s most popular apps. 

Brussels has told the company to change several key features, including disabling infinite scrolling, setting strict screen time breaks and changing its recommender systems. The demand follows the Commission's declaration that TikTok’s design is addictive to users — especially children.