Ukraine's "e-Points" system, which rewards soldiers for hitting prized targets, is doing more than rewarding battlefield kills. It is helping steer soldiers toward higher-value Russian targets.
The system rewards units that eliminate Russian soldiers or destroy military equipment and upload video confirmation to the military, which awards them points they can use to buy drones, ground robots, electronic warfare systems, and other gear from the government's Brave1 Marketplace.
Officials have said it works "like Amazon," but for military technology.
Updates to what the system rewards have worked to "incentivize all of the units along the entire front line to strive to go after targets that are more challenging to pursue. And I think that's having effects," Kateryna Stepanenko, a Russian warfare expert at the US-based Institute for the Study of War, told Business Insider.